01 Dec 1995
| by LEXIE GODDARD
Cohn and Wolfe s healthcare division has launched a service for
pharmaceutical companies...Cohn and Wolfe s healthcare division has launched a service for
pharmaceutical companies ...
SmithKline Beecham and Du Pont.
Cohn and Wolfe has invested a six-figure-sum in the launch, hiring two ...
, the first of its kind.
The service, which will operate from Cohn and Wolfe s offices, aims ...
10 Nov 1995
Martin Thomas Cohn and Wolfe...Martin Thomas Cohn and Wolfe
Advertising is a tool which PR agencies should control and are beginning
to do so. It is fundamental to integrate advertising with PR as it has
the ability to build a brand fast to a large target group. Where new or
specialist brands may not have the budget to compete ...
10 Nov 1995
| by LEXIE GODDARD
Korean car giant Daewoo has hired consumer agency Jackie Cooper PR to
extend coverage beyond the motoring media.
The agency beat six others, including Edelman, Cohn and Wolfe and Lexis
PR, for the business which is now understood to be worth pounds 50,000
in fees (PR Week, 3 November).
Daewoo ...
10 Nov 1995
| by LEXIE GODDARD
with, said Martin Thomas, a director at Colgate s PR agency Cohn
and Wolfe.
A tube ...
the subject seriously.
Solution: Cohn and Wolfe discussed ideas with still life fashion
photographer ...
03 Nov 1995
Cohn and Wolfe Healthcare has been hired to launch a new product which
decreases the side effects...Cohn and Wolfe Healthcare has been hired to launch a new product which
decreases the side effects of skin disorder treatments.
The agency will handle the pre-marketing and launch of the drug delivery
system Crys-talip, invented by the pharmaceutical company Bioglan.
The product ...
03 Nov 1995
months after hiring
the firm.
Six agencies - including Edelman and Cohn and Wolfe - were invited ...