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Reputation Survey: The BBC - A mixed reception for Auntie Beeb

's comms budget cut amid licence fee freeze HOW I SEE IT Scott Wilson, UK CEO, Cohn Wolfe ...

COHN & WOLFE

Global CEO Donna Imperato Ownership WPP Number of offices 54 Key clients Smucker's, GlaxoSmithKline, Walmart Cohn Wolfe states its top strategic priority is to turn the agency from one ... and Quaker Oats to its portfolio. Click here for an interview with Cohn Wolfe Group CEO Donna Imperato ...

The power of perception

UK consumers view retailers as being among the most environmentally friendly brands, according to a global survey of consumer attitudes. The comprehensive research, shared exclusively with Marketing by WPP agencies Landor, Cohn Wolfe and Penn Schoen Berland, with specialist green consultancy ...

The World: US consumer magazines face brave new world

Conde Nast being behind the times digitally, and it's true," Steve Cohn, the MIN editor-in-chief, says ... magazines are just trying to get through the next few months. "October is a scary month," Cohn points out ...

Discount food retailers dealt a blow

in response to research by PR agency Cohn Wolfe, which claimed that most consumers would continue to shun ... long way off. However, Cohn Wolfe's survey is contradicted not only by Tesco's data, but also by a ...

MEDIA ANALYSIS: How to make the most of Friction.tv

campaign to illustrate overcrowding on trains. At launch, Friction used two PR agencies. Cohn Wolfe had ...

NEWS ANALYSIS: Ketchum comes out of the shade

chief executive Mike Morgan. It clearly is doing all right, but it is a bit vanilla. Cohn Wolfe ...

MEDIA ANALYSIS: The Times Online gets interactive

the wait Most users will surely welcome the changes. Cohn Wolfe associate director Cat Jennings says ...

News Analysis: Should industry rogues fear CIPR?

-members. This gives CIPR membership even more gravitas.' Industry veteran David McLaren - chairman of Cohn Wolfe ...

News Analysis: How will ageism law affect you?

of capability will get a fighting chance to leapfrog their peers. Cohn Wolfe UK CEO Jonathan Shore says his ...

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