Think BR: Product placement - more than just a bolt-on
28 Feb 2011 | by Peter Jones
branded cup of Coca-Cola on the desk in front of him. But that s not even half the story. Sophisticated ...
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Why Rupert Murdoch must get a grip of brand News Corp
15 Jul 2011 | by Allyson Stewart-Allen
Ivester, Coca-Cola s then CEO, promising every Belgian household a coupon for a free can of the drink ...
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