Olympic sponsors are playing global politics for high stakes
05 Aug 2008 | by Richard Eyre
Chinese brand), Samsung (which has spent $100m ( 50m) on these Olympics) and Coca-Cola, sponsor of every ...
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Agency/client merry-go-round bad for everyone
11 Nov 2008 | by Steve Barrett
; Mediaedge:cia has finally won the 14m pan-European MBNA account from BLM Quantum; Vizeum has taken Coca-Cola ...
Andrew Walmsley on digital: UK can't opt out from a global reality
08 Jul 2008
and Apple, while American Idol's judges sit behind big Coca-Cola glasses (albeit pixellated here) and ...
Product placement on TV is not worth the candle
24 Jun 2008 | by Colin Grimshaw
experience. There, American Idol judges are seen cradling polystyrene Coca-Cola cups for the benefit of PP ...
Happiness Factory offers a vision of media's future
20 May 2008 | by Steve Barrett
Mildenhall, vice-president of global advertising and creative excellence at Coca-Cola, introduced the concept ...
Can troubled IPG agencies prove separate worth?
26 Mar 2008 | by Steve Barrett
McCann has suffered less than Initiative, but still recently lost accounts such as Coca-Cola and the ...
Mark Ritson on branding: iTunes cuts bella figura
18 Mar 2008
came Coca-Cola's mycokemusic. In the UK, the Coke site actually preceded iTunes and offered British ...
Adwatch: The weekly analysis of advertisement recall in association with tns
29 Jan 2008
53 7= (4=) Morrisons DLKW/Mediaedge:cia 49 7= (-) Coca-Cola ...
Direct marketing gold dust waits to be discovered
22 Jan 2008 | by Steve Barrett
their will. But fmcg brands such as Danone, Coca-Cola and Walkers Crisps have already successfully ...
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