Search results for "Coca-Cola"

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Olympic sponsors are playing global politics for high stakes

05 Aug 2008 | by Richard Eyre

Chinese brand), Samsung (which has spent $100m ( 50m) on these Olympics) and Coca-Cola, sponsor of every ...

Andrew Walmsley on digital: UK can't opt out from a global reality

08 Jul 2008

and Apple, while American Idol's judges sit behind big Coca-Cola glasses (albeit pixellated here) and ...

Product placement on TV is not worth the candle

24 Jun 2008 | by Colin Grimshaw

experience. There, American Idol judges are seen cradling polystyrene Coca-Cola cups for the benefit of PP ...

Happiness Factory offers a vision of media's future

20 May 2008 | by Steve Barrett

Mildenhall, vice-president of global advertising and creative excellence at Coca-Cola, introduced the concept ...

Can troubled IPG agencies prove separate worth?

26 Mar 2008 | by Steve Barrett

McCann has suffered less than Initiative, but still recently lost accounts such as Coca-Cola and the ...

Mark Ritson on branding: iTunes cuts bella figura

18 Mar 2008

came Coca-Cola's mycokemusic. In the UK, the Coke site actually preceded iTunes and offered British ...

Adwatch: The weekly analysis of advertisement recall in association with tns

29 Jan 2008

53 7= (4=) Morrisons DLKW/Mediaedge:cia 49 7= (-) Coca-Cola ...

Direct marketing gold dust waits to be discovered

22 Jan 2008 | by Steve Barrett

their will. But fmcg brands such as Danone, Coca-Cola and Walkers Crisps have already successfully ...

Adwatch: The weekly analysis of advertisement recall

11 Jul 2007

17 (-) Coca-Cola Senora Rushmore, Mother/ 31 ...

Raymond Snoddy on Media: Newspapers' stand is long overdue

16 May 2007

comes right back to marketing. If Coca-Cola or Pepsi were losing sales or market share, would they start ...

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