Olympic sponsors are playing global politics for high stakes
05 Aug 2008 | by Richard Eyre
Chinese brand), Samsung (which has spent $100m ( 50m) on these Olympics) and Coca-Cola, sponsor of every ...
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Think BR: Brands realise it's good to talk to people through mobiles
09 Nov 2012 | by Christina Armstrong
augmented reality. Coca-Cola this year announced mobile was to be at the heart of its strategy - evidenced ...
Happiness Factory offers a vision of media's future
20 May 2008 | by Steve Barrett
Mildenhall, vice-president of global advertising and creative excellence at Coca-Cola, introduced the concept ...
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