Why Rupert Murdoch must get a grip of brand News Corp
15 Jul 2011 | by Allyson Stewart-Allen
Ivester, Coca-Cola s then CEO, promising every Belgian household a coupon for a free can of the drink ...
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Editor's Comment: High-wire act for The Sun on Sunday
22 Feb 2012 | by Noelle McElhatton
's and Coca-Cola, which helped kill the NotW by withdrawing their ads, return to NI's substitute title ...
Olympic sponsors are playing global politics for high stakes
05 Aug 2008 | by Richard Eyre
Chinese brand), Samsung (which has spent $100m ( 50m) on these Olympics) and Coca-Cola, sponsor of every ...
Happiness Factory offers a vision of media's future
20 May 2008 | by Steve Barrett
Mildenhall, vice-president of global advertising and creative excellence at Coca-Cola, introduced the concept ...
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