to remove filtersOpinion: On the Campaign Couch ... with JB
04 Dec 2009 | by Jeremy Bullmore
behavioural economists call lossaversion. You may remember how Coca-Cola introduced new Coke while at the same ...
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Top 10 marketing moments 2009
15 Dec 2009 | by Nicola Clark
as part of placement deals. Good news too for Coca-Cola and UK viewers of American Idol, who will no ...
Sector Insight: Bottled water
02 Dec 2009 | by Jane Bainbridge
undermine its healthier positioning. Coca-Cola's Glaceau vitamin water has boosted this segment, but the ...
M & S gets festive with star cast
23 Nov 2009 | by Staff
agency Walker Media Creative agency RKCR/Y R M S has replaced Coca-Cola as the brand whose ...
Editorial: Marketing's come of age but challenges lie ahead
20 Nov 2009
heart of what they do. "Marketing is in our DNA," Cathryn Sleight, the Coca-Cola GB marketing director ...
Challenger brand Pepsi tests products in the on-trade
17 Nov 2009 | by Joe Thomas
to November 2008 show that Coca-Cola value sales fell 6% to 451m while Pepsi stood at 431m. David ...
The World: Obama rules over false US ads in the Wild West
30 Oct 2009 | by Ann Cooper
' Cheerios brand, and its claim that it helps lower cholesterol, is pending. And Coca-Cola is fighting a ...
Sector Insight: Sports and energy drinks
28 Oct 2009 | by Jane Bainbridge
products were affecting pupils' concentration in lessons. Meanwhile, Coca-Cola had its ads for Glac au ...
Close-Up: Glue marks ten years of breaking the mould
09 Oct 2009 | by Matt Williams
London, an integrated shop with more than 100 employees, a client list that includes 3, Coca-Cola, Toyota ...
Close-Up: The Advocates - How Stewart keeps Britvic in touch with reality
02 Oct 2009 | by John Tylee
, first as a brand manager at Power Brewing in Queensland, then to Coca-Cola in Sydney, followed by a ...
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