Three lessons from this year's ISBA conference
20 Mar 2013 | by Staff
troubled waters. Jon Woods, ISBA president and Coca-Cola GB Ireland general manager, warned it would ...
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Is real-time marketing the future of advertising?
02 May 2013
view to trialing across its portfolio of clients, which include Coca-Cola, Microsoft, Procter Gamble ...
Which cola brand is most prominent online? Brand barometer
24 Aug 2012 | by Gemma Charles
Diet Coke is the most prominent, with Coca-Cola in second place.
The 'Olympics of advertising': How the brands at Cannes competed for our attention
27 Jun 2012 | by Noelle McElhatton
DIAGEO: 'Avoid forensic ROI analysis of branded content' COCA-COLA: A digital and cultural ...
Latest arrivals expected to take Initiative higher
08 Mar 2012
INITIATIVE 1998: Jim Hytner spends his early career in marketing at Coca-Cola and Sega before becoming ...
Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?
06 Mar 2012 | by Adam Woods
Worldgroup, and Wendy Clark, Coca-Cola's senior vice-president, integrated marketing. It has since added ...
Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
With some Facebook campaigns now showing significant ROI, do recent cuts at Coca-Cola, PepsiCo and...Against the backdrop of swingeing cost and staff cuts at PepsiCo, Coca-Cola and Procter Gamble ...
Brand barometer: Carbonated drinks, which one is most prominent online?
10 Feb 2012 | by Gemma Charles
Coca-Cola has the highest share of voice while 68% of conversations about Lucozade focused on its
Can LBi bring cohesion to its blending promise?
24 Nov 2011 | by Katherine Levy
its work for clients such as Coca-Cola, Sony Ericsson and SAB Miller. And it wanted to feature the ...
Is Facebook finally digging advertisers?
13 Oct 2011 | by Katherine Levy
could independently display their allegiance for a brand. As Wendy Clarke, Coca-Cola's senior ...
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