to remove filtersThe week in marketing
27 Jan 2009
Coca-Cola has brought together music acts Gnarls Barkley, Fall Out Boy and Gym Class Heroes for ...
Search results for "Coca-Cola"
- Articles
- Jobs
Add Search Filters:
By Date
By News Type
- Analysis (17)
- Features (130)
- League Tables (15)
- News (1828)
- Opinion (42)
By Discipline
- Ad campaign (2)
- Agency (3)
- Digital marketing (139)
- Direct Marketing (76)
- Marketing (1955)
- More...
- Media (118)
- Public Relations (37)
- Research & Data (15)
- Less...
Editor's Comment: NI's invigorating innovation
27 Jan 2009
International's (NI) ambitious marketing plans. Schwartz, who has worked at Sainsbury's, Coca-Cola and L'Oreal ...
The week in marketing
09 Dec 2008
is celebrating the victory of part-time football team Histon FC over Coca-Cola League One club Leeds ...
Football League seeks extra brands
02 Dec 2008 | by Ed Kemp
currently has two platinum sponsors, E.ON and Texaco, and three title sponsors - Coca-Cola, Carling and ...
The Week in Marketing: 2 December 2008
02 Dec 2008 | by Staff
Finance Directors' Group. Abbey Well rebrand Coca-Cola is rebranding Abb-ey Well under the Schwepp-es ...
Abbey Well to run free swimming promotion as it rebrands under Schweppes moniker
28 Nov 2008 | by Joe Thomas
LONDON - Coca-Cola has announced plans to use the recently acquired Abbey Well water brand to.... Coca-Cola will be adding Schweppes Abbey Well' to a water portfolio which already includes Malvern, and ...
EMI taps former Coke executive to build links between brands and bands
17 Nov 2008 | by Alison Donnelly
LONDON - EMI Music has hired a former Coca-Cola executive to help strengthen revenues from brand...and strategic marketing alliances at Coca-Cola, and was behind the launch of the now defunct download ...
A question of behaviour: focusing on what consumers do, not what they say they will do, is key to building effective strategies
04 Nov 2008 | by Mark Ritson
, Coca-Cola ran more than 200,000 blind taste tests on its new Coke formula. When results revealed that a ...
Tesco takes fight to Aldi: Can the shift to a fighter brand strategy prove business-school theories wrong?
28 Oct 2008 | by Mark Ritson
passengers, Delta was forced to close down the venture. In 1997 Coca-Cola launched Surge to take on PepsiCo ...
Deeper connections
22 Oct 2008 | by Nicola Clark
brands get starry-eyed about potential partners,' he says. They want Apple or Coca-Cola, even if they ...
Additional Information
Latest jobs Jobs web feed
-
Account Director
SAHARA Communications
£3,000-4,000 per month Tax Free with accommodation included., Dubai- International -
PR and Media Officer - Fundraising (maternity cover)
Macmillan Cancer Support
£26,100 - £29,000 pro-rated for 18 hours per week (Mon- Wed), London -
Senior PR Consultant
TTA Public Relations, Chime plc
Up to £38,000 per annum DOE, Central London (WC1) -
PR Manager - Brilliant consumer brand in lifestyle + leisure
Foundry, The
c £40,000, London -
Internal Communications Consultant - global healthcare company
The Works
£28000 - £35000 + benefits, London
Most read
- NHS leaders and chief executives encouraged to communicate online
- Google 'on front foot' with Eric Schmidt column on tax issue
- In-house and agency heads review unpaid intern policies following campaign
- Virgin Galactic in talks with PR agencies to promote spaceflights
- Qatar Airways launches agency review
- Exposure's Simon Shaw launches Good Relations' content arm
