Room for one more in air loyalty?
01 May 2007 | by Edward Kemp
Budweiser with its Budbucks mechanism and Coca-Cola, which is plotting the launch of a web currency. This ...
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Profile: Facing a tough screen test
09 Mar 2010 | by Sara Kimberley
, including Coca-Cola and Barclays. 'Brands love SeeSaw's simple interface and the fact that it delivers an ...
Marketing League Table: Sales promotion leagues
11 Oct 2006 | by David Tiltman
, Stewart Shanley. Clients include Sony Ericsson, Shell International, Coca-Cola. Member ISP, MCCA ...
Mark Ritson on branding: Exxon vision is perilously short-term
27 Sep 2006
swastika, along with the Coca-Cola swirl or the Ford oval, as one of the 20th century's most iconic and ...
News Analysis: Second-tier, second rate?
26 Apr 2006
four-year contract, are Coca-Cola, Visa, Sony, Hyundai, Adidas and Emirates. Rights: These sponsors are ...
Mark Ritson on branding: PepsiCo lost the battle, won the war
29 Mar 2006
corporation. Since the start of 2006, PepsiCo and Coca-Cola are almost identical in overall market ...
Mark Ritson on branding: Microsoft over Louis Vuitton? Really?
01 Feb 2006
. In 2005, was Coca-Cola really the world's most valuable brand? If you had a choice between owning ...
Footing the Olympics bill
13 Jul 2005
, categories such as non-alcoholic beverages and electronics are off limits, given Coca-Cola and Samsung ...
Media Analysis: Psychological advantage
22 Jun 2005
control. Coca-Cola, Unilever, Heineken and Heinz have all used motivational mapping in brand planning ...
Watch this space
18 May 2005 | by James Quilter
six-month trial of its digital TV concept, Fresh TV, in three stores. Brands involved Heinz, Coca-Cola ...
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