Search results for "Coca-Cola"

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CAMPAIGN REPORT: EUROPEAN MEDIA - How to become a Euro media brand/Websites, conferences, supplements - brand extensions are set to become big business. Andy Fry focuses on the approaches of seven of Europe’s key international players

26 Sep 1997 | by ANDY FRY

performing companies such as Microsoft and Coca-Cola as well as data on the turnover and profits of ...

CAMPAIGN DIRECT: VIEWPOINT - Consumer power can give you a huge boost in worldwide markets

12 Sep 1997 | by MARTIN SHIELDS, senior vice-president,

processes to reap the benefits of world-scale operations. Coca-Cola had to work to stimulate local ...

THE VIRTUES OF VIRTUAL ADS - Imagine, it’s extra time in the Cup Final and the atmosphere is tense. Would TV viewers really appreciate the sight of spinning logos in the goalmouth? Meg Carter assesses the impact of virtual advertising

05 Sep 1997 | by MEG CARTER

. L-VIS is a US system developed by Princeton Video Images. Like the recipe for Coca-Cola, how each ...

NEW PRODUCT LAUNCHES: NOW PRODUCTS 97 - Aromatherapy is in, but then again, so is Victoriana. Oh, and don’t forget to dig out all your old shoulder pads. Dan O’Donoghue, joint chief executive of Publicis, tries to unravel changing trends a

27 Jun 1997 | by DAN O’DONOGHUE, joint chief execu

laddism, Chanel No 5 is the safe choice. Rather like Coca-Cola, it continues to reinvent itself, staying ...

Websites that plug the company fail to deliver, report says

06 Jun 1997 | by EMMA HALL

. Of the 15 branded sites reviewed in the report, Coca-Cola is among the least liked, while Ammirati ...

INTERACTIVE: NEW-MEDIA CLINIC - Websites with lateral marketing vision will increase brand value

02 May 1997 | by JOHN OWEN

marketing site per se. Traditional advertising does this too. In Coca-Cola s current TV ads through ...

 

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