Search results for "Coca-Cola"

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LIVE ISSUE/SPONSORSHIP: Has sponsorship become a brand-building tool? Can linking up with events enhance awareness of the brand, asks Richard Cook

three best remembered marques in the UK were Mars, Coca-Cola and National Power. The first two were...three best remembered marques in the UK were Mars, Coca-Cola and National Power. The first two were ...

The People’s Jury: Viewers thirst for polar bears - Coca-Cola’s cute animals proved appealing to, well, everybody

eagle and blind man films for Coca-Cola, the average man and woman in the street - or, in this case...observed eagle and blind man films for Coca-Cola, the average man and woman in the street - or, in ...

THE HIGHS AND LOWS OF 1997 - Stefano Hatfield on the year when Bates fired Tim Ashton, Rapier Stead & Bowden’s C&W win caused a shock, the nation suffered Spice Girls overkill and the BBC treated us to a perfect day

one really... We also love Coca-Cola blind man and others (Wieden Park life (TBWA Simons) and ...

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

questions. We ve got answers. Sad or what? I reckon advertisers such as Coca-Cola should place ads ...

Newsmaker/Jim Hytner: Why Channel 5’s boss wants to take more control.

and, two years later, was poached by Coca-Cola as group marketing manager. Hytner is a pleasant ...

REVIEW: Marketing and advertising news in the week’s press

Coca-Cola has hired St Luke s for a special project developing a global brand that would sit...Coca-Cola has hired St Luke s for a special project developing a global brand that would sit ...

PERSPECTIVE: Shield your brand from imposters - before it’s too late

(formerly known as Tilt but changed after Coca-Cola, the owner of Lilt, objected), from launching a beer ...

SPORTS WARS: Sports marketing has become so big, it’s hard to tell one brand from another. Nike, for many years the market leader, is rethinking its strategy. But can a US giant really be credible in a market dominated by football?

World Cup in mind, they are all piling in. Coca-Cola, for example, created a series of ads to exploit ...

Ingram takes top BBDO Euro role

Wheldon, Coca-Cola s former worldwide director of advertising, who became president of BBDO Europe at ...

PERSPECTIVE: Fact: Formula One can afford to kick the tobacco habit

persuading the likes of Coca-Cola, Pepsi, Procter s too ambitious, they should just concentrate on a few ...

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