Search results for "Coca-Cola"

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EDITORIAL: Coca-Cola's local strategy cements World Cup backing

30 May 2002 | by CRAIG SMITH, Editor

Coca-Cola is making 25 ads for the World Cup. It's a simple statement, but it says a lot about how

ANALYSIS: Coke's local World Cup tactics - Coca-Cola has created 25 ads around one event. Daniel

30 May 2002 | by DANIEL ROGERS

But the best insight into Coca-Cola's approach is ...

DIRECT: Sainsbury's to run World Cup value DM

30 May 2002 | by MARK KLEINMAN

supermarket chain's other World Cup activities will include in-store partnerships with Coca-Cola, Walkers ...

Globalization in media

30 May 2002 | by MediaWeek

media industry itself has been impervious to the pull of globalization. While Coca-Cola and Ford boast ...

CLOSE-UP: NEWSMAKER/DAVID HAINES - Vodafone's global operator calls on JWT for help. David Haines is confident he can give Vodafone one voice, Jeremy White writes

24 May 2002 | by JEREMY WHITE

Europe. This was followed by three years as the deputy chairman and president of Coca-Cola Germany before ...

STOP PRESS: Coca-Cola's campaign for Sprite breaks this week

23 May 2002

Coca-Cola's first UK-created campaign for the Sprite brand breaks this week. The campaign, by Lowe

FIFA challenger to axe marketing unit

23 May 2002 | by MARK KLEINMAN

commercial partners such as Coca-Cola, McDonald's and Gillette, which pay around £20m each for their ...

BRAND HEALTH CHECK: Vodafone - Can Vodafone revive its global reputation?

23 May 2002 | by RAVI CHANDIRAMANI

international fame comparable with the likes of Coca-Cola, then Vodafone is it. An aggressive acquisition and ...

DIRECT: FA creates DM database of two million footie fans

23 May 2002 | by MARK KLEINMAN

, relating to youth football, is expected to be filled in the next few weeks, with T-Mobile and Coca-Cola ...

THE BRAND INSIDERS: Do your staff live the brand or is their cynicism damaging it? Jennifer Hiscock reports on how to harness your best brand ambassadors

23 May 2002 | by JENNIFER HISCOCK

'. Coca-Cola GB There are local ways of ensuring that people feel an affinity to the brand, whether it ...

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