Search results for "Coca-Cola"

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Coke sets Jackie Cooper brief for launch of Burn

Coca-Cola has appointed Jackie Cooper Public Relations to work on the launch of Burn, its new...Coca-Cola has appointed Jackie Cooper Public Relations to work on the launch of Burn, its new ...

REPORT ON INTERNATIONAL BUSINESS MEDIA: The Editor's vision - International business magazine editors strive to maintain the brand identities of their titles while tailoring them to appeal to local audiences. Emma Hall reports

Coca-Cola in its worldwide fame. The joint editors are also husband and wife. Although both have ...

ANALYSIS: Can Coke break into clubland? - Coke has entered the energy drinks market with Burn, but will targeting a new audience reap rewards? Cordelia Brabbs reports

The news that Coca-Cola is planning to quietly slip its hands into the wallets of clubbers and...The news that Coca-Cola is planning to quietly slip its hands into the wallets of clubbers and ...

Research reveals radio's potential

. They included high-profile brands such as Bacardi Breezer, Coca-Cola, Cheerios, Kwik Save and Branston ...

FEATURE: VIEW FROM THE TOP Peter Kann - The headline maker. Maja Pawinska discovers how Peter Kann is taking his Dow Jones media empire forward

heavyweight brand reputations to protect - he reckons the WSJ ranks up with Coca-Cola as far as awareness in ...

Coke takes on Red Bull in energy drink sector

Coca-Cola is vying for a share of the energy drinks market with a new product aimed at clubbers, in

NEW PRODUCT DEVELOPMENT: Stretching core value - Jane Simms discovers the secret of a successful brand extension and some pitfalls to be avoided

. According to The Lab s Allison: Coca-Cola just misunderstood the relationship consumers had with the brand ...

HOTLINE

The soft drinks giant Coca-Cola has shortlisted three agencies to pitch for its media account. The ...

Fallon unveils launch plans for Duffy London

, working with clients such as Coca-Cola, Kellogg and McDonald s. ...

ISBA SUPPLEMENT: The voices of advertisers - Leading marketers from a broad range of advertisers tell James Curtis how ISBA has helped their businesses

with the likes of Coca-Cola. As Malcolm Earnshaw takes over from John Hooper as director general ...

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