Search results for "Coca-Cola"

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MARKETING MIX: SOAP BOX; Local flavour for a global message is common sense

19 Dec 1996 | by TOM RODWELL

The fact that Coca-Cola has broken ranks with the other global American mega corporations and...The fact that Coca-Cola has broken ranks with the other global American mega corporations and ...

MARKETING MIX: Quiz ’96

19 Dec 1996

Pils * A Coca-Cola Euro 96 kit backpack, full of Coca-Cola goodies * Three crates of selected ...

NEWS: STOP PRESS

19 Dec 1996

of Danone-owned Premier Waters, is leaving the company to take up a management post at Coca-Cola in ...

MARKETING FOCUS: Looking back on ’96

19 Dec 1996 | by JAMES CURTIS AND KAREN DEMPSEY

off the Access brand in a deal that cost an estimated pounds 40m. * Coca-Cola ditched Fruitopia ...

ADVERTISING & PROMOTION: Agency of the week; publicis

12 Dec 1996

success with Coca-Cola and British Airways has shown that a French network can compete with the best ...

NEWS: Brewer pushes lager with kosher blessing

12 Dec 1996

kosher laws. Products such as Coca-Cola prove popular with Orthodox London Jews, who are ...

INTERNATIONAL: THE WORLD’S TOP CLIENTS; Losers’ advertising strategy wins for Solo

06 Dec 1996 | by MARGARET OLLEY

Coca-Cola and Pepsi. The creative director and copywriter on the account, Frode Karlberg, believed ...

NEWS: Review; Marketing and advertising news in the week’s press...

29 Nov 1996

Coca-Cola is to use data compiled since the 1994 World Cup and from its Euro 96 ring-pull...Coca-Cola is to use data compiled since the 1994 World Cup and from its Euro 96 ring-pull ...

NEWS: Coca-Cola takes Euro ’96 direct

28 Nov 1996 | by JAMES CURTIS

Coca-Cola, one of the world s biggest spending advertisers, is planning to use data compiled...Coca-Cola, one of the world s biggest spending advertisers, is planning to use data compiled ...

NEWS: Virgin takes a pop at Coke’

28 Nov 1996 | by SHARON MARSHALL

accusing Coca-Cola of using its market domination to unfairly restrict competition....accusing Coca-Cola of using its market domination to unfairly restrict competition. It is a ...

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