Exposure's Simon Shaw launches Good Relations' content arm
20 May 2013 | by Daniel Farey-Jones
director. His clients have included Coca-Cola, Heineken, Triumph, Bulmers and Umbro. He will report to ...
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Apple remains the world's most valuable brand
21 May 2013
's 90,256 -5% 4 5 Coca-Cola 78,415 6% 6 6 AT T 75,507 10% 8 ...
Kellogg's hits back at own-label with top secret Special K recipe
17 May 2013 | by John Reynolds
Kellogg's is taking a leaf out of Coca-Cola's book by creating a top secret new recipe for its...Coca-Cola, which has long protected the recipe of its soft drink. Ruth Gresty, Special K brand manager ...
Life without a full stop
16 May 2013
third-quarter blackout. Coca-Cola Liquid and Linked Coke s marketing philosophy of "Liquid and ...
FMCG brands are winning locally to grow globally
14 May 2013 | by Tim Kidd
9 Coca-Cola 56.5 10.4 154 4.4 10 Cadburys Dairy Milk 71.2 7.7 ...
Thomas takes Dare into new territory
14 May 2013 | by Maisie McCabe
Coca-Cola, digital work for Diageo and developing EE s digital proposition, for example. "It s the ...
Why marketers are ditching their brands for life in adland
13 May 2013 | by John Reynolds
Coca-Cola. "The real benefit a client brings into an agency is how to sell in an idea through an ...
Government relaxes brand partner campaign rules
10 May 2013 | by Louise Ridley
Asda and Coca-Cola to partner with government ad campaigns such as Change4Life and Think!...Asda and The Co-Operative Food. Other campaigns include The Coca-Cola Company's five-year support of ...
Coca-Cola vows to end all advertising to children
09 May 2013 | by John Reynolds
Coca-Cola is to expand calorie labelling to the front of all packs and has pledged not to advertise.... To help get people moving by supporting physical activity programs in every country where Coca-Cola ...
Facebook UK advisory board likely to help trial video ads
07 May 2013 | by Arif Durrani
, Mindshare, Starcom MediaVest and Aegis, as well as clients Tesco, Unilever, EE, PepsiCo and Coca-Cola ...
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