18 Nov 2005
Euro Coca-Cola has moved the 2.5 million French advertising account for its Classic brand out of...on Coca-Cola Light, Coca-Cola Citron and
Minute Maid), M&C Saatchi GAD and McCann Erickson (which ...
14 Oct 2005
Coca-Cola is moving its $150 million North American advertising account out of Berlin Cameron...operating officer of Coca-Cola, Steve
Heyer. Wieden & Kennedy already handles Coke's Powerade brand and ...
14 Oct 2005
Ogilvy & Mather Singapore has beaten M&C Saatchi to the Coca-Cola creative account for South-East
23 Sep 2005
| by Damian Blackden, the joint managing director of Universal
McCann
Coca-Cola is an extremely interesting advertiser to look at over the past 50 years of commercials...dancing", shows dance champions Alf and
Julia getting a "quick, light lift" from Coca-Cola because it ...
09 Sep 2005
| by by Larissa Bannister
LONDON - Coca-Cola is hunting a lead agency for iCoke, the global interactive marketing campaign...run in at least eight countries around the world.
Coca-Cola is backing the initiative, which is ...
09 Sep 2005
| by Larissa Bannister
Coca-Cola is hunting a lead agency for iCoke, the global interactive marketing campaign the company...least eight
countries around the world. Coca-Cola is backing the initiative, which is driven by the ...
29 Jul 2005
| by Glen Mutel
Coca-Cola has assembled a longlist of advertising agencies to help it come up with a "big idea" for...with ideas both for its flagship
Coca-Cola brand and for its other, supporting products. The move ...
28 Jul 2005
| by By Kate Nicholson
LONDON - Coca-Cola is talking to agencies about creating branded content for television channels on
17 Jun 2005
Coca-Cola has remade "hilltop", its most famous ad, in an attempt to boost sales of Coke Zero, a...while."
The ad is set to air in the US at the end of June and it comes at a time when Coca-Cola is ...
10 Jun 2005
Coca-Cola is funding a TV drama starring six Asian celebrities to be shown on national and...market.
The series will run throughout the summer and will feature heavy Coca-Cola product placement ...