FMCG brands are winning locally to grow globally
14 May 2013 | by Tim Kidd
1 Coca Cola 43.9 15 5,295 0% 2 Colgate 65.4 6 3,330 5 ...
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Why quick-to-react video content is crucial to any marketing strategy
14 Jun 2013 | by Simon Whalley, executive producer, Framestore
was spotted early by Coca Cola when they developed their immensely successful Polar Bowl campaign ...
Five ways in which technology is blurring the sponsorship model
29 Apr 2013 | by Nicola Kemp
at Coca Cola Great Britain and Ireland, believes technology is a game changer: "One of the key ...
Top Diageo, Coke, O2 marketers outline priorities for new IPA Client Council
17 Apr 2013 | by Staff
creative excellence, Coca Cola "It s through outstanding creativity that our brands become even more ...
Are brand birthdays really a cause for celebration?
15 Feb 2013 | by John Reynolds and Ben Bold
rolls around. Heineken is celebrating its 140th, Cartier its 155th, Coca Cola turned 125, and the ...
Coke defends itself against PM's 'excessive' consumption comments
22 Jan 2013 | by John Reynolds
Europe and Nordics at Coca Cola, said: 'Everybody is entitled to their opinion and I'm sure David Cameron ...
Think BR: Survival of the fittest
16 Jan 2013 | by Aaron Shields
, they are unrecognizable from their early incarnations. Famously Coca Cola started life as a ...
Radio sponsorship and promotions rise 8% in 2012
21 Dec 2012 | by Arif Durrani
year s most successful S P campaigns have included Coca Cola's Olympic Torch Relay campaign running ...
Coca Cola's Zoe Howorth: No room for 'empty 2013'
15 Nov 2012 | by Loulla-Mae Eleftheriou-Smith
Coke's GB marketing director guided the brand through an eventful summer, but next year will bring a different type of challenge
My Media Week: Karen Stacey
31 Oct 2012 | by Hayley Pinkerfield
such as Coca Cola, KFC, Bacardi, Southern Comfort, O2 and BlackBerry. It s a great example of a team ...
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