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MEDIA: 25 years of commercial radio - Commercial radio’s profile as a marketing medium is at its best in its 25 years on air. Fran Littlewood looks at a medium coming of age and asks where it all goes from here

08 Oct 1998 | by FRAN LITTLEWOOD

Dixons Group 4,569,300 5,411,032 -11.5 9 Coca Cola Great Britain ...

than those in soft drinks. This year Coca- Cola has shifted strategy to pressure rivals and add to its

13 Aug 1998 | by LISA CAMPBELL

July 1998: cool, wet and dull. Daytime temperature: 0.7oC below average. Rainfall: 24% above average. Sunshine: 24% below average.

 

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