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STOP PRESS: Agency realignment for Coca Cola in the US

04 Oct 2001

Agencies including Lowe Lintas & Partners and Wieden & Kennedy are on alert after an agency realignment by Coca-Cola in the US, despite a denial from Coca-Cola GB and Ireland that the changes will affect agency arrangements here. In the US, Wieden & Kennedy is tipped to lose Diet Coke and Powerade...

than those in soft drinks. This year Coca- Cola has shifted strategy to pressure rivals and add to its

13 Aug 1998 | by LISA CAMPBELL

July 1998: cool, wet and dull. Daytime temperature: 0.7oC below average. Rainfall: 24% above average. Sunshine: 24% below average.

 

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