Search results for "Coca Cola"

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Coca-Cola and Pepsi battle it out with rival coffee drink launches

15 Dec 2005 | by by Joe Lepper

January. Coca-Cola is holding off a UK launch, instead preferring to trial its Coca Cola Blak brand in ...

Close-Up: Live Issue - Is working in Asia good for your CV?

02 Dec 2005 | by Kate Nicholson

." But Asia is no longer seen as an easy ride. As Maarten Albarda, who was based in Japan as Coca- Cola ...

PRide Awards: The stars of NI comms

01 Dec 2005

, and extensive media training was provided. In-house Campaign GOLD Coca Cola Bottlers (Ulster ...

Coca-Cola restructures in healthy drinks focus

29 Nov 2005 | by by Nicola Clark

communications, aligning Coca- Cola's activity across media. He will report to marketing chief Catherine Sleight ...

Media: All About ... Product placement legislation

07 Oct 2005

2005. The leading brand was not Red Bull but Coca Cola Classic, with 1,931 appearances. The most ...

UK food brands call for end to salt cuts

28 Sep 2005 | by Nicola Clark

and Coca Cola, unveiled a study of the impact of its Food and Health Manifesto, launched in September ...

Interactive Works: 20th Century Fox - 'Fantastic Four'

07 Sep 2005 | by Sheryl Norman, Head of integrated marketing services, Coca-Cola GB

One of the challenges an advertiser faces when considering using interactive TV is whether the content is good enough to provide consumers with a richer brand experience than the basic TV spot. Entertaining, value-adding content is crucial to getting consumers to interact with your ad.

Letters 26 July 2005

26 Jul 2005 | by MediaWeek

The Coca- Cola Company, Sergio Zyman, has written a book, The end of advertising as we know it. He ...

Media welcomes Olympic win

12 Jul 2005 | by MediaWeek

greater degree than they previously were." Sponsors for the 2004 Olympic Games in Athens included Coca ...

Olympics win is good news for the BBC

12 Jul 2005 | by MediaWeek

opportunity, not just for Coca Cola or Nike, but for great British brands, and not just the BBC. Even in the ...

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