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The week in marketing

08 Dec 2009

independent maker of Victorian-style 'botanical' soft drinks, has launched a campaign 'poking fun at Coca Cola ...

Marketing Mole: Who does Google think you are? - Ian Armstrong, Manager of customer communications, Honda

23 Sep 2008

. www.busesatwork.co.uk/- 14k - Cached - Similar pages 2. Ian Armstrong- Port Vale in Coca Cola League 1 from ...

Adwatch review: Kellogg's Crunchy Nut

20 Aug 2008 | by Ed Morris

would also be considerably lower than for some of the competition in the table, such as Asda, Coca- Cola ...

The Marketing Profile: Anna Rosier of Organix

13 May 2008 | by Richard Abbott

back of a van in South Wales, before working her way up to become operations manager at Coca- Cola ...

Coca-Cola to debut 'video game' ad campaign

22 Feb 2008 | by Antoinette Odoi

LONDON - Coca Cola GB is to debut its £2m integrated ‘video game' advertising creative on 3 March...Coca Cola and spreading happiness by handing out the drink as he walks through the city. The video ...

Major on-pack push supports Diet Coke Citrus Zest launch

23 Feb 2007 | by Jemima Bokaie

original Coca Cola at its core, Coke Zero (dubbed Bloke Coke ) and Diet Coke for females. ...

Moral stance or PR exercise?

30 Jan 2007 | by Nicola Clark

willing to take the rough with the smooth and brands are aware of this. For example Coca Cola is aware ...

Coca-Cola restructures in healthy drinks focus

29 Nov 2005 | by by Nicola Clark

communications, aligning Coca- Cola's activity across media. He will report to marketing chief Catherine Sleight ...

UK food brands call for end to salt cuts

28 Sep 2005 | by Nicola Clark

and Coca Cola, unveiled a study of the impact of its Food and Health Manifesto, launched in September ...

Interactive Works: 20th Century Fox - 'Fantastic Four'

07 Sep 2005 | by Sheryl Norman, Head of integrated marketing services, Coca-Cola GB

One of the challenges an advertiser faces when considering using interactive TV is whether the content is good enough to provide consumers with a richer brand experience than the basic TV spot. Entertaining, value-adding content is crucial to getting consumers to interact with your ad.

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