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Review: Marketing and advertising news in the week’s press

19 Dec 1997 | by KAREN YATES

Christian Aid and the Jubilee 2000 coalition on the grounds it is too political. The ad aimed to raise ...

TALKING TO THE ENEMY

31 Oct 1997 | by JULIETTE GARSIDE

Global Climate Coalition, who are neither committing themselves to alternative energy, nor admitting ...

Universities coalition looks to Westminster

03 Oct 1997 | by JULIETTE GARSIDE

The Coalition of Modern Universities, a group of former polytechnics, has appointed Westminster...The Coalition of Modern Universities, a group of former polytechnics, has appointed Westminster ...

WPP fills global media ambition

25 Sep 1997 | by ANNE-MARIE CRAWFORD

, the existing media coalition between JWT and Ogilvy s volume media buying agreement with Omnicom ...

Creative duo Impey and Daniel exit APL to join ranks of CDP

25 Jul 1997 | by STEPHEN ARMSTRONG

joining APL four-and-a-half years ago. They have worked on campaigns for the Coalition of Child ...

East meets west in APCO Euro alliance

06 Jun 1997 | by JULIETTE GARSIDE

counselling, coalition building, issues management and media counsel. APCO has offices in Brussels ...

INTERNATIONAL: MEDIA OWNER PROFILE - If Berlusconi gets into power can Fininvest stay at the top?/The success of Fininvest hinges on Berlusconi’s failure to bounce back in politics

06 Jun 1997 | by RICHARD COOK

repayments of dollars 236 million. Berlusconi was founding his right-wing Forza Italia coalition and ...

Worldwide Advertising: Country Profiles - Italy/It is surprising that in a country so synonymous with art and culture, key advertisers including Pirelli and Diesel use foreign agencies to promote their brands. Richard Cook reports

30 May 1997 | by RICHARD COOK

Forza Italia coalition and, as if to underline its financial probity, made inflation public enemy ...

Internet: A global understanding - Fast-changing technology is the main obstacle to creating Net audit standards, writes David Sumner Smith

27 Mar 1997 | by DAVID SUMNER

influenced by this federation. Far more influential, suggests Yacker, is the Coalition for ...

ANALYSIS: Card players cut up rough - Ford’s departure from the Shell Smart consortium has raised questions about new-style card coalitions, writes Sharon Marshall

23 Jan 1997 | by SHARON MARSHALL

Smart is the most advanced brand coalition loyalty scheme in development, aiming to offer linked...Smart is the most advanced brand coalition loyalty scheme in development, aiming to offer linked ...

 

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