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Perspective: Making life difficult for consumers can build brand loyalty

Should we buy shares in Ocado? The City view, judging by the recent IPO, was no.

Strongbow turns its tap off to bankers in new viral

'honours' ads and sends a clear snub to the City's fat cats...."Bankers of the City of London". Silence follows in the room with glares from the workers, which include ...

WPP highlights investment in digital for future growth

LONDON - Leaders from WPP Group, parent to Grey, Ogilvy & Mather and MediaCom, explained to City

BAA picks winners of outdoor tender

of London City Airport in October 2009, the Gatwick Airport tender was handled separately ...

MTV Networks unveils event brand MTV Crashes...

achieve that with 'MTV Crashes'. "Glasgow is the ideal destination for the inaugural gig. The city ... City Marketing Bureau and EventScotland. MTV Networks declined to comment on the financial details ...

Advertising is calling - a speech in 30 slogans

break into the ad industry and involves the top creative directors in each participating city. In Dubai ...

Oxley moves up to DDB technology job

Oxley, who has been with DDB since 1999, will be responsible for providing technology insight and expertise throughout the creative process across all DDB UK clients. Oxley has helped develop several campaigns where technology played a lead role, including Monopoly City Streets, for Hasbro, which won a ...

Berkeley Homes calls £15m pitch

between City Hall and Tower Bridge on the south bank of the Thames. Called "One Tower Bridge ...

Alterian expands social media offer with Intrepid acquisition

Alterian already offers some social media monitoring services but the acquisition will allow it to offer new services, meeting demand from clients for social media support. Intrepid has 40 staff, based in Seattle, London and Ho Chi Minh City. It was formerly a customer of Alterian, using its ...

DDB scoops two golds at Clios

Its first gold was in the television/cinema/digital technique category for its direction on the Philips Cinema 21:9' ad for the brand's home cinema products. The second came in the interactive category for its Monopoly City Streets' campaign for the boardgame's owner, Hasbro. Other winners ...

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