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WPP highlights investment in digital for future growth

LONDON - Leaders from WPP Group, parent to Grey, Ogilvy & Mather and MediaCom, explained to City

The Year Ahead...

The Year Ahead For Adland The Year Ahead For Marketing The Year Ahead For the City The Year Ahead For Olympics Ads The Year Ahead For Production The Year Ahead For Creativity The Year Ahead For Direct Marketing The Year Ahead For Digital The Year Ahead For Creative ...

Alterian expands social media offer with Intrepid acquisition

Alterian already offers some social media monitoring services but the acquisition will allow it to offer new services, meeting demand from clients for social media support. Intrepid has 40 staff, based in Seattle, London and Ho Chi Minh City. It was formerly a customer of Alterian, using its ...

ASA chairman to chair DMA awards judging

Presentation Ball to be held at Old Billingsgate in the City of London on 7 December. Agencies and brands ...

AIS lands DMA Awards Grand Prix

The awards, sponsored by Royal Mail, were held last night at the City of London s Old Billingsgate venue. The AIS campaign claimed Gold in four of the DMAs 34 categories, with the agency also picking up Golds for a separate campaign for O2 and its campaign for Skoda UK. O2 commissioned AIS to bring ...

Field Marketing: Innovation ensures success

dancefloor. The energy generated was recorded and the victorious city won 10,000 for its club's community ... the campaign meet your objectives? Yes. In 15 UK cities, more than 25,000 consumers visited our stand and more ...

Power 100: 100 to 50

took the plaudits when 'Boris bikes' made their way onto the city's roads last summer ... marketing authorities previously enjoyed. The pressure is on Johnson and London Partners to make the city ... Manchester United in September after a period in which fierce rival Manchester City had been using outdoor ...

Guerrilla art group sabotages outdoor ads

completed a postering road-trip of five cities over five days, ending in London this week. They have ...

 

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