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A warning for those plotting a digital shopping spree

02 May 2013 | by Ian Darby

City folk were offered the hard sell from 25 or so of Publicis agency chiefs from around the world. The session was a reminder that analysts are so focused on the hard figures, right down to reductions in staff flight costs, that the shiny ad campaigns Leo Burnett or Saatchi Saatchi create just ...

A view from the top

02 May 2013 | by David Sable

and the city s largest park all steps away. We moved to Madison Avenue close to 90 years ago and helped give ...

A view from the bottom

02 May 2013 | by Dimitrios Karavasilis

to work. Hammersmith City line, please don t delay me, because I had a long weekend. If I were to give a ...

It's time dull O&M loosened the tie and grew a beard

28 Mar 2013 | by Jeremy Lee

to appeal to flying visits on global tours via London City Airport and to service those equally faceless ...

On the Campaign couch

21 Feb 2013 | by Jeremy Bullmore

than you at understanding the City, City editors, financial analysts, the editors of diary columns ...

Big data without the human touch means big waste

13 Feb 2013 | by Claire Beale

. Now, Nokia is looking to City analysts to help interpret its marketing data. Some marketers ...

A view from the top

31 Jan 2013 | by Sir Martin Sorrell

on Milan Expo 2015, Digital Rome and a Roman City regeneration project. Good media coverage plus a ...

Think BR: Exploring effectiveness

07 Dec 2012 | by Janet Hull

traffic in the City to a standstill on the morning of Monday 12 November - the date of the annual ... , with strong representation in the three biggest cities of Sao Paulo, Rio de Janeiro, and Recife. There are 1 ... significance to the city s economy today. Reals 25 billion was spent in Sao Paulo state on advertising in 2011 ...

Superstorm Sandy engulfed brands as well as New Yorkers

15 Nov 2012 | by Russell Davies

s homes were destroyed. Large bits of the city were running out of food and fuel. It reminded you how fragile cities can be. And then, of course, the brands arrived. It was not a proud moment. Gap ... something similar. The New York City Marathon organisers got grief for using generators when other people ...

Martin Brooks: Forget Soho, China is the place to be for our young creatives

11 Oct 2012 | by Martin Brooks

There's lots to look at, lots we should know about. In the Urban Planning Exhibition Centre, you can see scale models of what the city's leaders have approved for 2025. But already built is perhaps the world's biggest full-video advertising skyscraper. On Friday night, the Citi building's screen ...

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