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Virgin Holidays, the UK's largest tour operator to the US, has launched a dedicated cities brochure
Using the BA Executive Club database, Optimedia contacted the "weakly loyals" to improve its understanding of their media habits. The research revealed that they were light and selective TV viewers, preferring shows such as Sex And The City to news-based shows. So Optimedia adopted a new approach which ...
looking like the Marie Celeste) ... planes that land somewhere near the city centre (cut to deserted ...
in key areas in London, such as Canary Wharf, the West End, the City, Heathrow and London City Airport ...
million experiment with our money created by a mayor who is anti-car. No other city in the world ...
on the 12 UK cities that were being considered for European City of Culture in 2008." The BTA thinks the marketing nous of British cities can attract foreign visitors and convince Brits to take second holidays ...
public relations effort to bring onside sceptical journalists and the City. Speaking to reporters ... . "We want our books to be whiter than white, but we haven't managed City expectations well enough," he ...
The new look, by Landor Associates, will begin appearing on aeroplanes, airport counters, and in city offices around the world this week, to coincide with the formal foundation of the JAL Group. Eventually it will be applied to all JAL Group products and services, including the JAL credit card ...
featured in the TV show 'Sex and the City', at a rather crucial moment, causing what have been described ...
London is to be marketed on the same scale as the rest of the world's most famous cities with a £7m...cities such as New York. Livingstone is taking personal responsibility for the 'Visit London' campaign ...
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