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DIRECT: Briefs

provides next-day document delivery services in major US cities. The acquisition reinforces the Post ...

MEDIA: Customer mags make their mark - Andy Fry reviews the winning entries of the APA customer magazines industry awards

one-liners about the cities Go flies to. These were designed to appeal to an affluent, but cost-conscious ABC1 audience of 25- to 44-year-olds. Maps of the relevant cities were also included ...

City experts put Cadbury at head of branding poll

activity, according to a poll of City analysts....Cadbury Schweppes is the company which best manages its brands and communicates its marketing activity, according to a poll of City analysts. Lloyds TSB Group and Centrica followed closely behind Cadbury in the report from consultancy Brand Finance, which tested the views of 154 City ...

Bacardi Breezer to sponsor New Year tube travel

by London Transport, about travel in the city over the new year period. The drink s promotions ...

The Century’s Masters: Marketing asked some of the industry’s leading figures to pick the brands and marketers that have had a profound impact on business in the 20th century

and arrived in Detroit, the city he was to help make synonymous with the motor industry, at the age of 16 ...

DIRECT: Belfast visitors’ bureau goes direct to tourist industry to develop city brand

to shed the city s dour reputation for violence and political graffiti...., in an effort to shed the city s dour reputation for violence and political graffiti. The campaign ... guidelines issued to all of the city s tourist businesses to encourage them to present a co-ordinated brand message about the city. Gareth White, chief executive of the Visitors Bureau, said ...

MEDIA: Briefs

publisher, has secured the rights to distribute a free morning newspaper in Newcastle across the city ... has signed Bob Latchford, the former Birmingham City and Everton footballer, to host its evening ...

BA marketers exit as top team rejigs

subsidiaries. Martin George now looks likely to stay with an increased role. The City has been ...

AGENDA: Rank finds leisure hard work - What do Butlins, Mecca, and the local Odeon cinema have in common? They’re all brands owned by the Rank leisure group. And as Robert Gray reports, they’re all undergoing long-overdue facelifts

A recent survey of City analysts voted Rank one of the UK companies most vulnerable to takeover...A recent survey of City analysts voted Rank one of the UK companies most vulnerable to takeover in 1999. The company is seeking a new chief executive following the resignation last autumn of Andrew ... , Florida. But when consumers and the City think about cutting-edge leisure brands, Butlins, bingo ...

CAREERS: Movers

. She was previously city centre marketing manager for the City of Wakefield. David Danby has ...

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