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Kallaway PR to handle launch of The View from The Shard

16 Jul 2012 | by Matt Cartmell

The Shard, the recently launched landmark building on the London skyline designed by architect Renzo Piano, is the tallest building in Western Europe. Opening in February 2013, The View from The Shard will sit 800ft above London, nearly twice as high as any other viewing platform in the city ...

Eurostar flags up marketing as central to sales rise

12 Jul 2012 | by Loulla-Mae Eleftheriou-Smith

for destinations like Amsterdam and Provence, as well as the traditional capital cities of Paris and Brussels ...

The BIG picture

12 Jul 2012

Malaga Tourism has called in Mere PR to raise the profile of the city with consumers as an attractive destination for city breaks, leisure trips and conferences. Mere will manage a media relations campaign and handle a series of press trips to the city. ...

Helen Edwards: the Olympic city's symbolic moments

11 Jul 2012 | by Helen Edwards

Cities don't get to choose their own icons. They emerge through a kind of global beauty contest ... -reinforcing, the shorthand used even by those promoting the city. You can signal 'London' in an instant, and many travel ... these three icons say about the Olympic city, though, for those prepared to dig a little deeper? 30 St Mary ...

Anti-High Speed 2 group signs up David Cracknell and Cavendish Communications

05 Jul 2012 | by Matt Cartmell

to the environment.' Cracknell quit as political editor at The Sunday Times in 2008 to join City PR firm FD ...

Expedia launches summer campaign

02 Jul 2012 | by Staff

The TV ad by Ogilvy Mather has been shot in Barcelona and showcases the range of experiences and scenarios holiday makers can encounter while away in the same location. The city break ad was filmed in a ... corner of a city, from a couple celebrating an anniversary, to football fans enjoying a trip away ...

BA tells nation 'Don't Fly' in support of Olympics

19 Jun 2012 | by Loulla-Mae Eleftheriou-Smith

The campaign broke this morning (19 June) on BA's Facebook and YouTube pages, and a TV ad will air tonight during the England vs Ukraine game at 7.35pm. The ad shows a BA plane taxiing by road through London, collecting crowds of Olympic supporters as it moves through the city, before arriving ...

BA harnesses Facebook to help Brits home for Olympics

28 May 2012 | by Daniel Farey-Jones

It is giving away 240 flights, each matched with a Games ticket, from 20 selected international destinations, including former Olympic host cities Sydney, Moscow and Los Angeles. The airline, one of the top domestic sponsors of the London 2012 Games, is casting the promotion as an attempt to give British ...

Helen Edwards: Why borderline decisions can make or break a brand

23 May 2012 | by Helen Edwards, PPA Business columnist of the year

down to two cities London and Amsterdam. On all the important criteria facilities, security ... at Heathrow as it greatly harms the city's investment-attracting ability. Boris Johnson , London's mayor ... . LondonLovesBusiness , a digital newspaper for the City, learned from a high-profile source that businesspeople from ...

Sheraton Hotels brand chief discusses serving the 'social traveller'

18 May 2012 | by Loulla-Mae Eleftheriou-Smith

in the same city, and appeal to a different clientele. With Sheraton being so global and being in so many ... City, Cairo, Singapore, and our $5bn ( 3bn) pipeline of new hotels. Between now and 2013, we ...

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