Big data without the human touch means big waste
13 Feb 2013 | by Claire Beale
. Now, Nokia is looking to City analysts to help interpret its marketing data. Some marketers ...
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Net-a-Porter partners The Dorchester for first 'micro app'
03 May 2013 | by Matthew Chapman
and restaurants in the hotels, as well as local city guides, including cultural and leisure highlights. Tess ...
London 2012 delivered Brand Britain boost, claims government study
17 Jan 2013 | by Alex Brownsell
the vibrancy of its city life, its cultural heritage, and the excitement of its contemporary culture. Sandie ...
Lonely Planet up for grabs
10 Jan 2013 | by Kim Benjamin
be a start. Nokia does this brilliantly with its City Lens app. - Embrace the user-generated space ...
Hailo ups marketing spend in aggressive global growth plan
09 Jan 2013 | by Matthew Chapman
that the company wanted to launch in "dozens of cities" in the next 18 months. Hailo claims to have racked up a ...
London & Partners hires Oxfam marketer to lead post-Olympic strategy
28 Nov 2012 | by Alex Brownsell
on the successes of 2012. [Gottlieb s] new role will develop a city-wide strategy to deliver the promotion ... for London s reputation as the global city to live, work, study and invest." Follow @alex_brownsell ...
Helen Edwards: The importance of thinking inside the box
28 Nov 2012 | by Helen Edwards
, in any category, anywhere: a focus on fundamentals. Taking big ads in the City pages that reported its ...
EasyJet signs up as official airline of Mobo awards
26 Oct 2012 | by Loulla-Mae Eleftheriou-Smith
s awards ceremony at the city s Echo Arena on Saturday 3 November. EasyJet joins sponsors HTC and PRS ... of the first easyJet bases that we launched back in 1997 and we re fully committed to the city and developing ... to Liverpool, a city with such a rich musical heritage and helping to make it a success." The news comes ...
Eurostar summer bookings flat despite Olympics sponsorship
18 Oct 2012 | by Loulla-Mae Eleftheriou-Smith
experienced over the summer we are looking forward to capitalising on the city s post-Olympic glow". ...
London & Partners splits marketing role in two amid restructure
16 Oct 2012 | by Loulla-Mae Eleftheriou-Smith
London s reputation and deliver economic benefit to the city. Rainey Kelley Campbell Roalf/Y R ...
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