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Drooling dogs to target trendsetters for Sony Ericsson

11 Dec 2002 | by Jennifer Whitehead,

that Sony Ericsson is claiming began in New York City last summer. Drooling involves teenagers "'drooling ... weeks and will see packs of dogs in major cities walked several times a day. Kerry Matheson, marketing ...

Superbrands case studies: Orange

18 Nov 2002

underground stations in the City. Online activity was used for both advertising and fulfilment; banners were ...

Nintendo hits US nightclubs in latest console wars

03 Oct 2002 | by Staff,

The agency will run a 10-week tour, visiting 15 cities in clubs, vacant retail spaces and lofts. Known as Cube Clubs, they will offer consumers the opportunity to play Nintendo GameCube and GameBoy Advance in a club-like atmosphere, with high-tech lighting, refreshments and local DJs playing music ...

Vodafone campaign says use your mobile on holiday

07 Aug 2002 | by Joe Gill,

The promotion offers a chance to win 10 years' worth of holidays to anywhere in the world, plus 200 European escapes to various cities, including Venice, Barcelona and Lisbon. The campaign, through roster agency Billington Cartmell, includes text messaging, direct marketing, Vodafone retail ...

BRANDING: Design Choice - Apple iMac

04 Jul 2002 | by SIMON NEEDHAM, Co-founder and group creative director, ATTIK

understand, but the fact that Sex in the City dedicated an entire episode to Carrie's mishap with her Apple ...

PROFILE: Energy burst - Gary Tubb, Sales and marketing director, LE Group

16 May 2002 | by SUZY BASHFORD

-found courage. The ad is through First City and recreates the door-step selling situation on air ...

NTL and Telewest fuel fresh merger speculation

03 May 2002 | by Claire Billings,

's restructuring is complete it should be left with about £4bn in debt. The City is thought to be looking ...

LE to support regional brands in ad campaign

25 Apr 2002 | by SUZY BASHFORD

deal . The ads have been developed by First City for LE and by Interfocus for SWEB. However ...

Mining giant hires Powergen's Lidiard to head investor relations

19 Mar 2002 | by Jennifer Whitehead,

, with the agency handling City relations during the takeover period. It will be up to Lidiard to review the agency ...

Ovaltine and Branston Pickle up for sale as brands feel the heat of the press

08 Feb 2002

as the City is concerned, passengers may not agree) path. This week, it announced a 35% increase in profits ...

 

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