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Topical and tactical: the rise of the 'newsjacking' ad campaign

.' Iris' Amsterdam office created QR codes on the city's frozen canals earlier this year using a sheet ...

46. 'Keep calm and carry on' poster

of Information, fearful that the bombing of London and other major cities by the Luftwaffe would demoralise ...

Big brands embrace all-night 'hackathons'

. In the UK, hacks are gaining traction, particularly with the burgeoning Tech City in East London ...

Consumers use social commerce to validate purchases with peers

Francisco, consumers can check the city parking app to find parking spaces. The constantly updating app ... sensors by 2020. Elsewhere, cities such as Boston are utilizing the power of the Hypernet to open up the ways in which the citizens of Boston communicate with the city. In practice this means that citizens ...

We know where you live: local retailing

on locality - and not just in terms of the differences between big cities and the provinces. 'The ...

Brand Health Check: Thorntons

The chocolatier blames the weather for declining profits, but the City is not fooled....and causing eyebrows to lift across the City. Few people want to eat melting chocolate on a hot day ...

Close-Up 1: Who grabbed Super Bowl chance and ran with it

commercial make you feel differently about a car? An industry? Or even an entire city? Maybe ...

Close-Up: Bringing a touch of colour to the world

"Wishing Wall", which moves from one city to another and allows people to post their colour wishes directly ...

Top 10 ads with the highest recall in a single week in Adwatch 2009

LONDON - A Confused.com commercial with people commenting on the ease of use on its new website scored the highest recall at 783% in a single week in Marketing's Adwatch of the Year during 2009.

Marketing's Adwatch of the Year 2009

/Brilliant Media 8 150 31.87 98.17 15 - Moneysupermarket.com DCH, Space City/MediaCom North 9 ...

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