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Can M&S get its fashion mojo back?

15 May 2013 | by Nick Gray

the announcement was a bit flat. Even though it was primarily aimed at the City and investors, the press release ... , the City and shoppers give it a little bit of time to build on this great collection. It's a good sign ...

Net-a-Porter partners The Dorchester for first 'micro app'

03 May 2013 | by Matthew Chapman

and restaurants in the hotels, as well as local city guides, including cultural and leisure highlights. Tess ...

Argos axes TV shopping channel

21 Feb 2013 | by John Reynolds

to the City in October 2012. "Through the process, the future of the Argos TV trials has been assessed ...

Should marketers seek City analysts' help to manage their campaigns? The Marketing Society Forum

21 Feb 2013

Nokia is recruiting City experts to help it improve the way it uses social-media data in its...inspiration can even come from creative agencies. City analysts do not seem the right people from whom ... . I cannot help but think City analysts have more than enough to do in their own area of expertise ...

Big data without the human touch means big waste

13 Feb 2013 | by Claire Beale

. Now, Nokia is looking to City analysts to help interpret its marketing data. Some marketers ...

M&S hit by poor clothing sales over Christmas

10 Jan 2013 | by Matthew Chapman

the retailer was due to update the City with its Christmas trading results. News of the disappointing ...

Review of the Year: Quotes of the year

18 Dec 2012 | by Staff

an entourage of button-finders. I was one of them." Russell Stopford, Manchester City digital marketing ...

IGN unites with retailer Game to target gaming community

23 Nov 2012 | by Ben Bold

IGN, which reaches 4.2 million gamers in the UK every month, will launch the initiative in 2013. The partnership will include cross-promoted events at Game stores in major UK cities, as well as exclusive advertising activity on IGN's website. The deal was announced yesterday at Game's quarterly supplier ...

Topical and tactical: the rise of the 'newsjacking' ad campaign

23 Nov 2012 | by Jane Simms

.' Iris' Amsterdam office created QR codes on the city's frozen canals earlier this year using a sheet ...

John Lewis spot sends snowman on romantic quest

08 Nov 2012 | by Matthew Chapman

" across river, mountain road and city, in order to find a perfect gift for a snow woman. Craig Inglis ...

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