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Apple, Burberry, Nike targeted by London's £1.5bn 'global brands centre'

transport links include the Jubilee line, Docklands Light Railway and London City Airport, while express services to the City (10 mins) and the West End (17 mins) will be available from 2018 ...

Can M&S get its fashion mojo back?

the announcement was a bit flat. Even though it was primarily aimed at the City and investors, the press release ... , the City and shoppers give it a little bit of time to build on this great collection. It's a good sign ...

Evans Cycles "the great Evans Cycles trade-in" by Antidote

The bicycle retailer Evans Cycles is using the Olympic gold medallist Sir Chris Hoy for the social media aspect of a campaign by Antidote. The cyclist will hide three gold bikes in three UK cities and give clues to their locations on Twitter. Those who find one can then trade it in for a bike worth 1 ...

Argos axes TV shopping channel

to the City in October 2012. "Through the process, the future of the Argos TV trials has been assessed ...

Should marketers seek City analysts' help to manage their campaigns? The Marketing Society Forum

Nokia is recruiting City experts to help it improve the way it uses social-media data in its...inspiration can even come from creative agencies. City analysts do not seem the right people from whom ... . I cannot help but think City analysts have more than enough to do in their own area of expertise ...

Big data without the human touch means big waste

. Now, Nokia is looking to City analysts to help interpret its marketing data. Some marketers ...

If you see someone talking to a lamppost, they're not crazy, just from the future

it s starting to happen in the world Hello Lamp Post is a "playable city" project that s going ... to the usual smart city rhetoric rather than augmenting everything with displays and making everything report on its status, it gives the ubiquitous objects in the city little playful lives and identities ...

Think BR: How our independent retailers can re-build their brand experience in 2013

) and the flight from our city centres - what remains of our once proud Independent retail sector - must believe ...

Review of the Year: Quotes of the year

an entourage of button-finders. I was one of them." Russell Stopford, Manchester City digital marketing ...

IGN unites with retailer Game to target gaming community

IGN, which reaches 4.2 million gamers in the UK every month, will launch the initiative in 2013. The partnership will include cross-promoted events at Game stores in major UK cities, as well as exclusive advertising activity on IGN's website. The deal was announced yesterday at Game's quarterly supplier ...

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