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Appointment to View: Behind the scenes of the Argos Christmas ad
23 Nov 2011 | by Georgina Brazier
The ad was filmed in both London and Prague, where the team took over a shopping mall near the city centre. Monty Verdi, CHI creative director, said: "We looked at a few, different options. It could have been a cartoon, it could have been CGI. We thought puppets gave us the most charming way ...
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