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MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

17 Dec 1998 | by JANE BAINBRIDGE

executive, warned the City of poor trading conditions and sales growth. CIA Medianetwork ...

MEDIA: Making untimely TV predictions is a costly business

03 Dec 1998 | by RAYMOND SNODDY, media editor of The Tim

minority of one opposing the move of BBC Radio to White City, and all the associated bi-media nonsense ...

MARKETING FOCUS: Failing the euro test - UK marketers know that it’s coming and will have a dramatic effect. But are they prepared for the euro? Laura Mazur finds out

03 Dec 1998 | by LAURA MAZUR

British companies into greater euro-awareness. Last week over 100 City and business figures, including ...

AGENDA: Ads are not just about selling - Criticism about a public service campaign winning the Grand Prix at the IPA Effectiveness Awards has rekindled arguments about how the sector measures whether ads are working. Harriet Marsh reports

19 Nov 1998 | by HARRIET MARSH

key stakeholders . These include the City, the employees and all those indirectly affected by a ... the Charles Channon Award for the impact its advertising had on City perception of its brand (see box), can ... WCRS s advertising on the City and financial market s perception of Orange s brand ...

Duckworth Finn takes IPA prize for HEA work

13 Nov 1998 | by JOHN TYLEE

accepted by the City, agencies were not the strong brand custodians they had been in the 60s and 70s ...

Campaign Supplement on BMP DDB 1968-1998: Good causes powerful ads - BMP DDB has built up a reputation for effectively but sensitively promoting advertising’s trickier issues. Report by Helen Jones

23 Oct 1998 | by HELEN JONES

of the campaign now - it may have left some residual feeling that this city ought to have elected ...

Profile: Julia Record, Savoy Group - The five-star PR treatment/Julia Record, who began her job as group communications director at the Savoy Group this week, has a keen interest in the very different world of voluntary sector PR

02 Oct 1998 | by SIMON ELLERY

the flight to the next city, where I d be running press events and promotions to travel agents, she says ... on the London Stock Exchange in 1996. In conjunction with the group s then City PR agency Shandwick ...

REVIEW: Marketing and advertising news in the week’s press

25 Sep 1998 | by Our Parliamentary correspondent

passengers to travel between more than 800 cities for one payment and one ticket. - General release ...

AGENDA: Net launch seals online offensive - The entry of the two telecoms giants, Cable & Wireless and BT, into internet provision could have a major impact on the future of smaller players in the market Robert Dwek reports.

10 Sep 1998 | by ROBERT DWEK

? There are estimated to be between 250 and 300 ISPs in the UK. City analysts believe the UK s biggest telecoms ...

Roche in talks with three about revamp of Sanatogen range

21 Aug 1998 | by KAREN YATES

The Swiss health goods manufacturer, Roche Consumer Health, has briefed three agencies to create a fresh approach for its range of Sanatogen vitamin products. The company s three roster agencies, Bates Dorland, DMB s UK headquarters at Welwyn Garden City for secret presentations. WCRS ...

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