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CHINA: EASTERN PROMISE

28 Nov 2003 | by Eddie Wong, the executive creative director of TBWA Shanghai

transition between cities works well. The executions are straightforward and easy to understand. They show ...

Haagen-Dazs launches marketing campaign

06 Nov 2003

Cheesecake flavour and its New York roots, showing sights and sounds of the city and ending with a woman

Justin Timberlake still 'Lovin' it' with tour sponsorship

10 Oct 2003 | by Jennifer Whitehead,

Called "McDonald's Presents Justin Timberlake lovin' it live", the US tour begins next week with five nightclub concerts. The former N'Sync singer will then start his 19-city tour of Europe, which is now to be officially known as the "McDonald's presents Justin Timberlake Justified World Tour ...

Northern Foods unites Fox's with private label

09 Oct 2003 | by Sam Solley

. The activity follows a statement to the City in September announcing Northern Foods' intention to "investigate ...

PRIVATE VIEW: Tony Davidson, the creative director at Wieden & Kennedy

26 Sep 2003

is not renowned for making great car ads. Usually it's beautiful girl dumps boyfriend, escapes the city and taps ... beautiful girl, but she's animated. No dejected blokes in sight and instead of escaping the city, she ... you from the sun and the everyday city grime we face. Good music, good post, and a voiceover ...

Starbucks set to show the French how to do cafe society

25 Sep 2003 | by Jennifer Whitehead,

The coffee chain is teaming up with the European food retailing company Grupo Vis to launch the brand in France, with the first store due to open in Paris in early 2004. Perhaps showing a little trepidation at taking on the city that is famed for its wonderful cafes, Starbucks' chairman Howard Schultz ...

Bonne Maman sponsors C4's French Leave reality series

18 Sep 2003 | by Claire Billings,

as finding out what his family thinks about the transition from metropolitan London city life to a rural ...

NEWS BRIEF: Flora teams up with British Heart Foundation

18 Sep 2003

to raise 50,000 for charity with a 5km run around London's Hyde Park or Birmingham's City Centre.

McDonald's signs media deal with Emap for 'I'm lovin' it'

17 Sep 2003 | by Mark Kleinman,

channels including Kiss FM, the Big City radio network and on Kiss TV. Other Emap magazines to carry ...

McDonald's signs Justin Timberlake to worldwide role

03 Sep 2003 | by Mark Kleinman,

The company, which unveils its first worldwide brand campaign, "I'm lovin' it", in Munich tonight (Wednesday), is to sponsor Timberlake's 35-city European tour, which begins in Germany in November. In return, the singer will undertake work to support McDonald's charities, its World Children's Day ...

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