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Mark Kleinman on marketing and the City: Can Ocado deliver more?

industry is likely to present no shortage of inconvenient truths. Mark Kleinman is City editor at Sky ...

Mark Kleinman on marketing and the City: brand 'copycats'

more easily. Mark Kleinman is the former City editor of the Sunday Telegraph. He will be joining Sky News as City editor, and The Times as a columnist, next month 30 seconds on Pimm's Pimm's No. 1 Cup was a tonic invented by James Pimm, who owned an oyster bar in the City of London in the early ...

Editor's comment - Tesco: watch your back

to take on its rivals with real credibility. Last week, it stunned the City by announcing that it had ...

Mark Ritson on Branding: Tesco finds US not so easy

on the defensive after City analysts suggested the Fresh Easy business was missing sales targets by as much ...

Adwatch review: McDonald's

About 12 months ago, I read an interview with a restaurateur from New York. He runs a simple but well-respected short-order place, and struck me as a sharp, down-to-earth sort. Among other things discussed in the interview, he offered his opinion on the sheer amount of restaurant choice in the city ...

Adwatch: Kellogg's Corn Flakes - 'Corny love story'

and the City episode about it. However, it hardly rings true of Corn Flakes. Surely it deserves an insightful ... around breakfast, albeit New York City-style. Kellogg's Corn Flakes is part of our collective experience ...

 

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