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Brands should take heed of the enduring power of kindness

At the moment 47,000 runners had been due to begin the New York City Marathon on Sunday 4 November, a very different challenge began. Many of the would-be runners, faced with a cancelled race in the wake of Superstorm Sandy, set aside their disappointment to volunteer to help clear debris from damaged ...

Irn-Bru maker lands Glasgow Games partnership

AG Barr, which claims to have links with the city dating back more than 100 years, has been unveiled as an official supporter of the 11-day event. Shona Robison, minister for Commonwealth Games and Sport, said: "AG Barr has a strong history of sports sponsorship in Scotland and I am pleased to see ...

Majority of UK consumers 'cannot name Olympic sponsors'

City....Lowe, founding partner at Third City, said: "Advertising that offers no promise, support or reason ...

Coke Zero partners James Bond for Skyfall activity

handset and release an i nteractive map of Gotham City via its Nokia Maps service. Follow ...

Field Marketing: Innovation ensures success

dancefloor. The energy generated was recorded and the victorious city won 10,000 for its club's community ... the campaign meet your objectives? Yes. In 15 UK cities, more than 25,000 consumers visited our stand and more ...

Evian brings the Alps to London

be reproduced in other cities depending on its success. Stefani said the main marketing activity for the rest ...

Interbrand's top 100 global brands 2011: Coca-Cola still top but Apple gaining fast

,981 9% 41 42 Philips 8,658 8,696 0% 42 40 Citi 8,620 8 ...

PepsiCo invests in tech start-ups to increase innovation

-time with live events happening in their city. Screenreach Interactive Limited Screach (UK) www ...

Kick Energy to roll out £1m Batman on-pack promotion

The promotion, in partnership with Warner Bros, will see Kick Energy cans carry an image of Batman, to promote the new 'Batman Arkham City' computer game, until the promotion ends on 1 January 2012 ... Arkham City', among other prizes. Kick Energy will have a presence at two gaming festivals, GAMEfest ...

Costa overtakes McDonald's to become number three chain

, updated the City on its trading performance. Like-for-like sales at Costa Coffee were up 9.7% in the 11 ...

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