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Heineken rolls out responsible drinking digital campaign

to enjoy sunrises in four cities London, San Francisco, Ho Chi Minh City and Rio de Janeiro. Prior to this, Heineken placed sofas in these cities in the best position to see the sunrise, and encouraged ...

Which ads were most shared in 2011?

Volkswagen, T-Mobile, Pepsi and Westfield Stratford City are among the 20 brands whose content...,728 426 557,499 shares 20. Westfield Stratford City ...

Brand of the Year 2011 shortlist

. This demonstrated the benefits of contactless cards with images of a New York worker careering across the city ...

Fox's launches Christmas pudding with Facebook campaign

The Great Christmas Pudding Heist features the brand's panda mascot Vinnie enlisting Facebook fans to help find his stolen treasure, which have been smuggled inside Christmas puddings. Users follow clues on Twitter and Facebook to track the stolen goods. They will point to offline locations in cities ...

Where did it all go wrong at Premier Foods?

It is hard to believe that a company with Hovis, Ambrosia and Mr Kipling among its portfolio of brands should ever be fighting for its survival. Yet that was the verdict of City analysts after Premier ... backdrop of big increases in input costs. At least Clarke has made a positive start. He impressed City ...

Brand Health Check: Branston

strategic partnerships. A partnership with a 'host food', such as Cathedral City cheese, and another to take ...

Kraft launches Cadbury Screme Egg ads

specials will run in major cities across the country including London, Birmingham, Manchester, Sheffield ...

Private Hear ads for review October 2011

, the city of music. Dozens of venues rocking 365 days a year. British Midland International. Six daily ...

Think BR: Brand authenticity comes to the fore

-alikes found in inner city high streets - Texas, Dixie, Tennessee Fried Chicken and so on. These are hardly ...

Interbrand's top 100 global brands 2011: Coca-Cola still top but Apple gaining fast

,981 9% 41 42 Philips 8,658 8,696 0% 42 40 Citi 8,620 8 ...

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