Coca-Cola most effective Olympic brand in China
19 Aug 2008 | by Staff
collated the index through a quarterly poll of 1,500 consumers in 10 Chinese cities, analysis ...
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What London 2012 sponsors can learn from Beijing
19 Aug 2008 | by David Tiltman
of nationalism and optimism. According to research by CMR Group conducted in 10 Chinese cities, 60 ...
Liverpool sponsor Carlsberg apologises for proposed Sun promotion
18 Aug 2008 | by Staff
in 1989, in which 96 Liverpool fans died, and there are newsagents in the city that will not stock ...
McDonald's launches conservation-themed Happy Meal
13 Aug 2008 | by Staff
way to beat child obesity. Liverpool city council went so far as to suggest a ban on their sale in the city. In response to criticism, McDonald's has added healthier options such as fruit, water ...
The Marketing profile: Patrick Allen of The Co-operative Group
12 Aug 2008 | by Jemima Bokaie
to add bigger city-centre stores, the big four should watch their backs. Career history: 1987 ...
Direct brief: Desperados launches in-bar sampling campaign
12 Aug 2008
of 'A taste of liberty'. The activity will be rolled out across 10 cities from this month until November.
Field marketing: The drive for drinkers
12 Aug 2008
- to 28-year-old women, especially in Northern cities, and reinforce the brand's 'time with the girls ...
Rooney Hovis ad reports wide of the mark
05 Aug 2008 | by Caroline Lovell
An industry source suggested the Rooney mix-up might have come from an animal handler, who supplied animals for both a Fifa shoot in Manchester and the Hovis ad. The ad, which was filmed in Rooney's home city of Liverpool, will be a celebration of British history. Set to break on 12 September ...
Co-operative to expand city-centre estate
05 Aug 2008 | by Jemima Bokaie
LONDON - The Co-operative Group is to launch more city-centre grocery stores as it goes head
Schweppes embarks on Smirnoff 'cocktail' ads
05 Aug 2008 | by Alex Brownsell
Schweppes is launching an outdoor campaign in major UK cities to promote its partnership
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