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Profile: Chilled champion - Richard Tolley, group marketing development director, Dairy Crest

Frijj milk shakes, before being coaxed into admitting a liking for some of the Cathedral City line ... significantly, with sales standing at £123m, up 125% over four years. Cathedral City is an emblem of Dairy Crest ...

New Campaign: Amstel

The ads were photographed at a party, using real people, to create the idea of a bar where people can chat to drinkers from diverse backgrounds. The campaign, which targets 28- to 34-year-olds, launches on 2 July. The posters will be located around drinking sites in the UK's 10 biggest cities ...

Campaign promotion: Film4 Director's Cut Awards the winners

in the car-park in Welwyn Garden City: "We used a Chinagraph pencil on the monitor to match dialogue, match ...

The Work: New campaigns - UK

, posters THE LOWDOWN KFC is targeting young city workers who eat lunch on the go with its latest ...

Dairy Crest hands board role to marketing chief

Tolley's role as group marketing development director is the first board-level marketing position at the company, whose brands include Country Life, St Ivel and Cathedral City. Reporting to chief executive ... , an increase of 125% over four years, according to ACNielsen. Cathedral City, which Dairy Crest acquired 10 ...

Marketing Society Awards for Excellence: New brand

to the city's concrete jungle via heavy advertising at sites such as Heathrow and Waterloo Tube station. Its ...

Marketing Society Awards for Excellence: Marketing capabilities

. Dairy Crest's repositioning of its Cathedral City cheese brand helped boost sales, contributing ...

News Analysis: Light on calories, light on value?

over the company; this month, Birmingham City Council started prosecution proceedings against Cadbury ...

Red Bull to feature in console video games

- a banned substance in Mega-City One. ...

Light on calories, light on value?

the company; this month, Birmingham City Council started prosecution proceedings against Cadbury for breaching ...

 

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