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McDonald's adds 'US city' burgers

18 Sep 2007 | by Gemma Charles

The burgers will be themed around New York, Chicago, Las Vegas and Texas, and will be supported by four different TV executions, created by Leo Burnett, featuring singers extolling the virtues of the products from their city or state. Country and western singers will pay homage to the Texas Grande, while ...

Tesco plans shake-up of digital strategy

17 Sep 2007 | by Alex Donohue

on whether Robinson is to step down as chief executive, but City analysts have suggested he could make way ...

Crispin Porter & Bogusky scoops $170m Domino's account

13 Sep 2007 | by Staff

The pitch was called after Domino s split with JWT in June, having working with the WPP Group-owned agency for five years. Crispin Porter Bogusky beat Omnicom s GSD M Idea City in Austin, Texas, and Interpublic Group s The Martin Agency in Richmond, Virginia. Media duties, which ...

Coca-Cola Middle East appoints Jiwin as PR partner

11 Sep 2007 | by Iain Akerman

. Jiwin, which is headquartered in Dubai Media City and is the official affiliate of Burson ...

The Work: New Campaigns - The world

07 Sep 2007

DUBLIN CITY COUNCIL - ANTI-LITTER CAMPAIGN - REPUBLIC OF IRELAND CREDITS Project: Anti ... officer, Dublin City Council Brief: Challenge the way people think about littering Creative agency ... . Dublin City Council is behind the initiative, which attempts to counter the notion among young people ...

Digital brief: Cathedral City hires Haygarth for website launch

05 Sep 2007

Cathedral City, the Dairy Crest-owned cheese brand, has hired Haygarth to launch its first consumer

The Week: City News - Heinz revenues up

31 Aug 2007

HJ Heinz has reported a 9.1 per cent increase in revenues for the first quarter of 2007 to $2.25 billion (£1.12 billion) from $2.06 billion (£1.025 billion) last year. In Europe, sales increased by 12 per cent to $766 million and operating income increased by 16 per cent. The company spent 25 per cent...

The Work: New Campaigns - The World

31 Aug 2007

THE LOWDOWN Publicis Helsinki has teamed up with the city's Mecca Restaurant to run a campaign aimed ... ." The campaign will run in the city during the coming months. NFL - COMMISH, ABSENT - US CREDITS Project ...

Olympic sponsors under scrutiny

29 Aug 2007 | by Richard Gillis

$663m for Salt Lake City and Athens in 2001-04. The figures are for cash and value-in-hand support ... , according to the Chinese Academy of Social Sciences, with infrastructure improvements in the city doubling ... as the city eats into rural areas. However, the slow pace of change in China is troubling human rights ...

Biggest brands: Top 50 selling brands 2007

22 Aug 2007

such as Cathedral City and Aunt Bessie's. Cadbury, meanwhile, seems to be doing its best to squander its place ...

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