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One to watch: Fresh Italy

in the heart of the City, has been open for only three weeks, but already has plenty of regulars. Overseeing ... it is always perfectly al dente. The City outlets' target market is the lunchtime crowd. Allchurch estimates ... is serving 500 to 600 customers a day and Allchurch plans to open between three and six more, all in the City ...

The strong, quiet type

Britvic may not make as much noise as its rivals, but it looks set to find favour with the City...received a broadly favourable response from the City, despite a slump in sales of the flagship Tango ...

Commodity brands: Make a name for yourself

brands such as Cathedral City cheese and Country Life butter, as well as being a big supplier of own ... to drive the category forward and keep the supermarkets interested.' Dairy Crest launched Cathedral City ... . What Potato Lovers, Cravendale and Cathedral City have in common is accessible family brand values ...

Smirnoff plans direct approach as events task goes to RPM

-off music events in major cities including Liverpool, Sheffield and London. Each event features celebrity ...

Direct News: Smirnoff hands task to RPM

-off music events in major cities including Liverpool, Sheffield and London. Each event features celebrity ...

Tsingtao plots UK drive to broaden appeal

. It is now seeking to boost its profile outside this market and major cities. Brewers of mainstream lagers ...

Dairy Farmers group creates branded line

A Farmers Best cheddar range, which launches this month, will comprise mild, mature and extra mature variants and will be sold in 200g and 400g packs. It will rival brands such as Dairy Crest's Cathedral City Cheddar. The collective plans to introduce further lines, including milk and cream, which ...

New campaign: Grolsch

Grolsch is to launch a campaign called 'Green Light District' to encourage consumers to visit city

Sector Insight: Cheese - Snack attack

to convenience Dairy Crest is the biggest dairy company in the UK and its Cathedral City brand is the leading ... 90 33.3 2 Cathedral City 92 70 31.4 3 Seriously Strong 52 ... this appeal. In 2003, it introduced Dip & Go, an extension of its market-leading Cathedral City brand. Last ...

Heineken unveils 'Champions' ads

in a typical European city square. The creative was handled by Strawberryfrog. The agency ...

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