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Sainsbury's reshuffles marketing as Vowles heads to US

04 Dec 2002 | by Mark Kleinman,

. Last month Sainsbury's pleased the City with a £30m jump in profits, despite tough market conditions ...

Absolut targets shoppers with giant ice bottle

02 Dec 2002 | by Claire Billings,

shoppers in Manchester with a giant walk-in bottle made from ice in the city's Deansgate shopping district.

MEDIA CHOICE: David Banks, a columnist at the Daily Post in Newcastle, picks Newcastle Brown Ale's large-scale taxi activity

29 Nov 2002

was astonished to find nearly every cab in the city has gone Brown. Straplines on 80 cabs proudly proclaim...Client: Scottish Courage Medium: 80 Taxi Media taxis Media planning: Gail Skeoch at MediaVest Media buying: Victoria Roos at Portland Outdoor Creative: In-house Brief: Celebrate the city's ownership of the beer, its pride in the brand and recognise the appreciation Newcastle Brown enjoys ...

Dairy Crest consolidates ad business for St Ivel brands

29 Nov 2002 | by JOHN TYLEE

years ago. Grey is the lead agency for Dairy Crest, handling Clover, Cathedral City cheese ...

PRIVATE VIEW: Dave Alexander is the joint creative director at Banks Hoggins O'Shea/FCB

29 Nov 2002

they are trying to tell us that Londoners find their home city dirty, antisocial and crime-ridden, but it's a ...

CDD uses artists for Merrydown work

29 Nov 2002 | by CAMILLA PALMER

Twelve executions launch in December on six-sheet poster sites in cities throughout the UK to attract maximum awareness among consumers and the trade. The executions feature the same creative premise of showing a face both in "merry" and "down" expressions, and were created by artists including ...

Vinnie Jones in new Bacardi campaign

28 Nov 2002

's Christmas six-sheet poster campaign. The £500,000 ads will appear in major UK cities during the first two

McDonald's says teenage obesity lawsuit is 'unfair'

22 Nov 2002 | by Staff,

The case has been brought by lawyer Samuel Hirsch on behalf of a group of teenagers who ate regularly at two McDonald's restaurants in the Bronx, New York City. It claims that the fast-food chain has deliberately misled the public on the nutritional value of its burgers and fries. McDonald's has responded ...

THE FIRST 100 YEARS OF JWT & UNILEVER 1902-2002: Unilever's Brand Guardian

22 Nov 2002 | by AMANDA HALL, a profile writer for The Sunday Times business section

definite sceptics," one City analyst says. "We were talking about five billion euros of restructuring ... to go, he told the City. Anticipated cost savings of 3.9 billion euros would generate funds to re ...

PRIVATE VIEW: Tim Delaney, the group chief executive of the Leagas Delaney Group

08 Nov 2002

million experiment with our money created by a mayor who is anti-car. No other city in the world ...

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