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Field Marketing: How face to face can reap rewards - In developing markets, it pays to go direct to the consumer, Claire Murphy discovers

27 Jan 2000

- especially in cities - but advertising often has limited effect in areas of low literacy. In rural areas ... in the cities of Guangzhou and Shenzen. The promotion enabled Pathways to direct consumers to retailers ...

Marketing Mix: I’ll name that brand in one

20 Jan 2000

bottle of champagne. Last week s winner was Rachael Dewis of City 2000 in Northampton, who ...

New Media: Briefs

20 Jan 2000 | by BEN ROSIER

and cities throughout the UK. Efax.com, the global internet leader in fax-to-email, has announced ...

CAMPAIGN CRAFT: CRAFT SECRETS - Snails turn up the tempo for Guinness showpiece/AMV BBDO had to overcome tired snails and a hurricane to capture the race. Margaret Patrick reports

14 Jan 2000 | by MARGARET PATRICK

city, and had to be persuaded to change back into their everyday garb. Even so, a gleaming ...

AGENCY OF THE DECADE: HHCL & PARTNERS - HHCL proved its mettle with a canny combination of business initiatives and daring creative work such as Tango, setting the pace for advertising in the 90s

14 Jan 2000 | by MARK WNEK

in the City after the travails of both Saatchi funds wisely, not rushing headlong into the acquisition ...

 

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