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CAREERS: Movers

16 Mar 2000

Justine Harris has been promoted to director of marketing and communications at Jewish Care, with responsibility for DM, PR, advertising, design and web site development. She was formerly an account director at Saatchi s Digest. Katherine McPherson has taken on the role of head of marketing at City ...

Editorial: Old brands face a battle for survival in the dotcom age

16 Mar 2000 | by CONOR DIGNAM, Editor

by the City to the real thing. Whitbread, Hanson, Imperial Tobacco, PowerGen, Thames Water, Associated ...

Briefs

16 Mar 2000 | by POPPY BRECH

City. Clarke Hooper Momentum, the promotions and direct marketing agency, has appointed ...

DIRECT: Design choice/Newcastle Brown Ale

02 Mar 2000 | by KEVIN LAVERY, Executive creative direct

Newcastle Brown Ale is, arguably, more famous than the city it comes from. It s about a lot more...Newcastle Brown Ale is, arguably, more famous than the city it comes from. It s about a lot more than beer-drinking, football-watching Geordies. The design of the bottle, and particularly the label, is now an international icon of taste and quality. The label design has changed very ...

Close-Up: Client Of The Week - Guinness targets club sector/Stephanie Frame aims to open up new markets for the brand

18 Feb 2000 | by JENNY WATTS

focused. We re interested in finding out what people want, Frame says. She cities innovation ...

Field Marketing: How face to face can reap rewards - In developing markets, it pays to go direct to the consumer, Claire Murphy discovers

27 Jan 2000

- especially in cities - but advertising often has limited effect in areas of low literacy. In rural areas ... in the cities of Guangzhou and Shenzen. The promotion enabled Pathways to direct consumers to retailers ...

Marketing Mix: I’ll name that brand in one

20 Jan 2000

bottle of champagne. Last week s winner was Rachael Dewis of City 2000 in Northampton, who ...

New Media: Briefs

20 Jan 2000 | by BEN ROSIER

and cities throughout the UK. Efax.com, the global internet leader in fax-to-email, has announced ...

CAMPAIGN CRAFT: CRAFT SECRETS - Snails turn up the tempo for Guinness showpiece/AMV BBDO had to overcome tired snails and a hurricane to capture the race. Margaret Patrick reports

14 Jan 2000 | by MARGARET PATRICK

city, and had to be persuaded to change back into their everyday garb. Even so, a gleaming ...

AGENCY OF THE DECADE: HHCL & PARTNERS - HHCL proved its mettle with a canny combination of business initiatives and daring creative work such as Tango, setting the pace for advertising in the 90s

14 Jan 2000 | by MARK WNEK

in the City after the travails of both Saatchi funds wisely, not rushing headlong into the acquisition ...

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