MARKETING FOCUS: Virgin a brand too far? - Suddenly, Virgin’s brand seems more vulnerable and Richard Branson’s touch less sure. Roger Cowe inspects the damage
17 Sep 1998 | by ROGER COWE
of floating Virgin Atlantic and Virgin Trains. This encouraged close scrutiny by the City and the business ... in the City believe this means Branson will eventually sell Virgin Trains to his new partner, Brian Souter ...

