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AGENDA: McVitie’s future takes new turn - The latest twists of United Biscuit’s corporate strategy seem to focus on overseas developments, but the actions of McVitie’s in the UK will be crucial Claire Murphy and Steve Bell report.

the City. UB may have ambitious plans for international growth which, within a few years, could make a ...

Roche in talks with three about revamp of Sanatogen range

The Swiss health goods manufacturer, Roche Consumer Health, has briefed three agencies to create a fresh approach for its range of Sanatogen vitamin products. The company s three roster agencies, Bates Dorland, DMB s UK headquarters at Welwyn Garden City for secret presentations. WCRS ...

St Ivel hands pounds 1.5m launch to Mitchell Patterson off roster

in the branded cheese market, dominated by Churnton and Dairy Crest s Cathedral City, following a long period ...

FIELD MARKETING: Roving ambassadors - Field marketers can promote brands in shops and gather first-hand intelligence. Ken Gofton went on the road with Ellert Retail Services

football favoured by its teams with French consumers. That was fine for the capital city ... cities. Skills package Those interactive features included a free-kick wall, a penalty ... at deprived city areas, thus linking it to the fashionable camp of cause-related marketing and allowing less ...

 

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